#PPSDALLAS Speaker’s Spotlight: Ron Baker

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February 25, 2015 by The Pricing Authority

PPS feature’s the industry’s leading Pricing Professionals from around the globe and is happy to host them as Keynote Speakers during our 26th Annual Pricing Workshops and Conference. This May, one of our featured Conference Keynote Speakers is Ronald Baker.

Conference Keynote:   Top Ten Business Myths     May 7th, 2015 11:00 – 12:00 Noon

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During the Pricing Workshops and Conference in Dallas, TX, Ronald Baker will share Pricing expertise and wisdom speaking directly about the Top Ten Business Myths

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services. He is currently the Founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally and as the host of The Soul of Enterprise: Business In The Knowledge Economy show on the VoiceAmerica.com He is the author of six Best-Selling books including Implementing Value Pricing: A Radical Business Model For Professional Firms, his latest.

In business, ideas have consequences, and bad ideas are a competitive disadvantage. During the keynote we will examine several existing myths about business today and demonstrating why these ideas should be discarded. Thinking about these myths is difficult because it requires an examination of some of the deeply held beliefs about the way business works. Economist John Maynard Keynes said, “The difficulty lies not in the new ideas, but in escaping from the old ones.” Philosopher Bertrand Russell stated, “The resistance to a new idea increases as the square of its importance.”

Join Ron Baker as he falsifies ten widely held business myths and posits better ideas by presenting six transformation questions that will enhance your organization’s wealth-creating capacity. You will be asked to think with not like Ron Baker.

ronaldbaker        Attendees will learn:

  • Why today’s conventional business wisdom is more “convention” than “wisdom.”
  • How to overcome myths and focus on what truly matters in your company
  • The six transformational questions that will take your organization to the next level

Register TODAY for the 26th Annual Pricing Workshops and Conference!

Don’t miss the EARLY BIRD Special – register your team before March 20th!

For more information, please contact Natosha McNeal:

770.509.9933 or Email: Natosha@pricingsociety.com

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