Speaker’s Spotlight: Victoria Mascaray Martí – Barriers To Implementing Value Based Pricing

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March 3, 2015 by The Pricing Authority

During the 26th Annual Spring Pricing Workshops and Conference in Dallas, Texas, we’re excited to host the world’s best speakers and executives within the pricing and business industries.

Conference Keynote Barriers To Implement Value Based Pricing will take place May 8th, 2015 from 8:00- 9:00AM.


Victoria Mascaray Marti was appointed DuPont Pricing and Channel Competency Leader in EMEA in 2012. Prior, she worked as the Country Manager for DuPont Building Innovations business in Spain and Portugal for over four years. A graduate of the Universitat de Barcelona with a degree in Business Administration, she also has a Post-Graduate degree in International Marketing from ESADE (Barcelona) and an MBA from IMD (Lausanne).

Victoria currently serves as the Pricing Channel Competency Leader EMEA DuPont de Nemours International Sarl, and will speak at the 26th Annual Spring Pricing Workshops and Conference about the Barriers To Implement Value Based Pricing.

Although Value-Based Pricing is considered to be the Gold Standard in Pricing, according to recent studies only 17% of companies are able to effectively implement it. The primary reason for this low success rate is that the implementation and execution of Value-Based Pricing is not easy.There are many barriers to overcome along the way. The most common barriers to implementing Value-Based Pricing can be classified into four areas:

  1. Differentiation
  2. Process Complexity
  3. Organizational Alignment
  4. Sustainable Capabilities.

Attendees will learn:

  • DuPont’s transformation journey to Value-Based Pricing
  • The barriers DuPont’s Pricing team faced during the transition to Value-Based Pricing
  • The strategies DuPont used to overcome these barriers to successful implementation

Don’t miss the exciting Keynote by Victoria Mascaray Marti. Hear more about Victoria’s expertise below:


Register for the 26th Annual Spring Pricing Workshops and Conference TODAY! Don’t miss our EARLY BIRD Special!  #PPSDALLAS 

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