March 30, 2015 by The Pricing Authority
This April, PPS is excited to present a new webinar to our members!
Monetizing Mobile: How to Determine Willingness-To-Pay
with Simon-Kucher & Partners on April 23, 2015
Mobile offers huge potential to improve interaction with your consumers and business, and yet too often many institutions give core mobile services away for free. In many cases, little thought goes into which features institutions should offer to meet the needs of different constituents or what the optimal price metric and level should be. This leads to mobile solutions that are not oriented in creating value for customers, and consequently generating no revenue. This new webinar will present several recent mobile innovations and a framework on how to consider customer preferences and willingness to pay to optimize the offer and prices.
Presenters: Wei Ke, Partner, and David Chung, Director, Simon-Kucher.
Both of the presenters during the PPS Webinar will be featured during the Spring Pricing Workshops and Conference in Dallas, Texas!
Members can REGISTER HERE.
Non-members can learn more information about the upcoming webinars, membership benefits and all about our Spring Pricing Workshops and Conference by visiting our website, Pricingsociety.com.