#PPSDALLAS Workshop: Change Management In Pricing With Stephan Liozu, Ph.D


April 7, 2015 by The Pricing Authority

We are excited to feature Pricing expert Stephan Liouzu, Ph.D during our Spring Pricing Workshops and Conference this May in Dallas!

Stephan Liozu,

Change Management In Pricing #PPSDALLASStephan’s workshop topic:Change Management In Pricing: Theories, Best Practices And A Transformational Framework.

More than 70% of projects fail because of the inability of organizations to change. The same can be said for pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and may take a long time time to be accepted, adopted and assimilated. Whether pricing practitioners lead a small project or they embark on a transformational pricing journey, they have to understand the basic concepts and theories of change management.

During the Change Management In Pricing Workshop, Stephan Liozu will present the most effective and adopted change management methodologies (ADKAR, LaMarsh Managed Change, ICT, Kotter Model, OrganizationalEfficacy for Change, and McKinsey 7 S Model). The concept of organizational change capacity in pricing is discussed based on a 2012 survey of 939 pricing professionals that identified the key drivers of successful change in pricing. Stephan will review in detail a proprietary change management model for pricing projects that includes ten critical dimensions of transformative change.

Attendees Will Learn:

  • Various change management theories and methodologies
  • The concept of organizational change capacity and its significance in pricing transformation
  • The ten dimensions of change in pricing that are important for the pricing journey
  • Potential roadblocks to change and how to handle them
  • An emerging change management framework for pricing transformations

Hear Stephan speak during the Day 2 Workshop during our Spring Workshops and Conference in Dallas, Texas. He will also be a featured author, signing his latest book at our Barnes and Noble Author Booth, showcasing some of the industries leading books on Pricing and business.

#PPSDALLAS Meet The Authors

Visit our website to learn more about the Workshops schedule and REGISTER for the Spring Pricing Workshops and Conference!

We’ll see you in Dallas!


One thought on “#PPSDALLAS Workshop: Change Management In Pricing With Stephan Liozu, Ph.D

  1. […] #PPSDALLAS Workshop: Change Management In Pricing With Stephan Liozu, Ph.D. […]


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