Category Archives: Kevin’s Corner

  1. “Value Capture” Series: Part 1 -Fueling Innovation

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    February 5, 2015 by The Pricing Authority

    Part 1 in our “Value Capture” Series What does “innovation” mean to your company? Many incredibly successful companies and brands …
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  2. Pricing Is Not An Afterthought Pt. 2 -” 3 Practices For Effective Pricing”

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    November 25, 2014 by The Pricing Authority

    Welcome back to Kevin’s Corner! Continuing the Pricing Is Not An Afterthought discussion, Kevin’s Corner follows up with three leading …
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  3. Kevin’s Corner: Jumpstart Business With Improved Pricing Strategies

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    November 24, 2014 by The Pricing Authority

    Welcome back to Kevin’s Corner!  Here are some suggestions to jumpstart an initiative to improve new product pricing for your …
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  4. Kevin’s Corner: Don’t Undervalue Pricing Pt.1

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    November 10, 2014 by The Pricing Authority

    3 Pitfalls That Lead To Pricing Problems Companies that incorporate pricing strategy early on are more likely to maximize the …
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  5. Kevin’s Corner: Value Pricing & The Customer

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    October 20, 2014 by The Pricing Authority

    When it comes to value pricing, the source of value is not in what you do, but in what the …
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