Tag Archives: B2C

  1. “Value Capture” Series Pt. 3: The Business Hurdles

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    February 17, 2015 by The Pricing Authority

    In Pt. 3 of the “Value Capture” Series, we will share some of the hurdles many businesses and companies should …
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  2. Kevin’s Corner: Don’t Undervalue Pricing Pt.1


    November 10, 2014 by The Pricing Authority

    3 Pitfalls That Lead To Pricing Problems Companies that incorporate pricing strategy early on are more likely to maximize the …
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